About Type is a boutique type design studio by Krista Radoeva.
And yes—it’s about time. About time we cared less about fleeting trends, marketing fluff, licensing gymnastics, and noise—and more about what actually matters: the typefaces themselves. The beauty of letterforms. The craft of drawing them. The skill of using them well. That’s what About Type is about. The f***ing type.
Our fonts are designed to be a pleasure to use—thoughtfully made, technically solid, and easy to license. Rooted in historical references but never trapped by them, respectful of tradition, but designed for contemporary use. Each typeface is developed with Latin and Cyrillic at its core, balancing subtlety and expression, precision and personality.
Alongside retail fonts, About Type offers custom typefaces, logotypes, lettering, and typographic consulting—working with clients who want type that feels considered, distinctive, and built to last.